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Title : PAXIL, WELLBUTRIN AND AVANDIA- A PERFECT COCKTAIL OF MEDICO MARKETING MALPRACTICE
Authors : *A. Shyam Sundar
Abstract : Pulmonary hypertension is a progressive symptomatic fatal disease. It is a diagnosis of exclusion. The main goal of Pharmaceutical industries play the central role in patient care through the process of drug discovery. The noble deed of discovering magic bullets to heal mankind is often neutralized by unethical medico-marketing strategies employed by the pharmaceutical industries. Disreputable acts such as misbranding, selective reporting, data dredging, misusing continuing medical education programs to provide tailored information lead to largest healthcare fraud settlement of US$3billion in the United States by GlaxoSmithkline LLC (GSK). This article analyses the indifferent medico-marketing practices of the pharma major for their products Paxil, Wellbutrin and Avandia. Candid efforts from the regulatory bodies, pharmaceutical industries and practicing doctors are the need of the hour to combat the menace of withholding safety data, illegal marketing which eventually results in poorer patient outcomes. <br />

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