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Title : COMMUNICATION ON SANITARY CRISIS SITUATION: CASE OF PANDEMIC INFLUENZA A/H1N1 (2009)
Authors : Naoual Laaroussi, Soufiane Derraji, Abdelghani Drhimeur, Abdelaziz Barkia
Abstract : This study deals with the theme of communication in a health crisis. It was conducted at the university hospital Ibn Sina in Rabat (CHIS) and was undertaken to describe the communication implemented for the benefit of health professionals before, during and after the crisis of pandemic influenza A/H1N1 (2009). The problem started from an personal irritation and from a statement approved by stakeholders who are sharing the same irritation. The literature review has identified elements describing of the communication during the three phases of the evolution of a crisis on the scale of a pandemic which formed the conceptual framework used to develop different parts descriptive of this work. Data collection was conducted through a questionnaire survey and by semi-structured interviews. Quantitative Analysis of the results obtained clearly showed a lack in communication especially during the pre and post crisis phases. Nevertheless, several communication actions have been deployed by CHIS using even developed technological means (website…) to inform and educate its staff during the pandemic. However, the media were the main source of information for these health professionals. This leads to uncertainty and installation of rumors among them.

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